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What is Return on Ad Spend (ROAS)?
It’s the most important marketing metric in E-commerce sales, that measures the amount of revenue earned for every dollar spent on advertising. Similar to return on investment (ROI), ROAS measures the ROI of money invested into digital advertising.
What is Return on Ad Spend (ROAS)?
The basic calculation is
ROAS = Revenue attributable to ads / Cost of ads
but our tool suggests considerable and loss ROAS rates and which help you in getting a decision on whether you should change strategy or not, but keep in mind every experimentation on digital advertising need some time to pass through learning stage

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